Integrated Consumer App Lauch By Gokada
Gokada launches Super App, integrates consumer offerings
![A rider for Gokada [Culture Custodian]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 "A rider for Gokada [Culture Custodian]")
- Gokada has launched a ‘Super App’, which will integrate its consumer offerings on a single platform
- The Super App will allow customers to access food delivery, eCommerce, and ride-hailing services in one app.
- The new app will pit the company against rivals such as Jumia and Bolt.
Gokada, the Nigeria-based last-mile delivery, logistics and transportation start-up, has launched a ‘Super App’ which will combine the company’s consumer offerings on a single platform. The new app, which is expected to pit the company against rival business such as Jumia and Bolt, will allow customers to access food delivery, eCommerce, and ride-hailing services in one app.
The development comes after Gokada crossed US$100 million in annualised transaction value, having completed over 1 million food delivery and eCommerce orders on behalf of over 30,000 merchants in the last 12 months alone.
With increasing internet penetration and ease of mobile payments, Growth at the company is accelerating, as Gokada has grown its volume and rapidly expanded its suite of offerings to eCommerce, online grocery, healthcare, and others. The logistics startup is also looking to serve this growing market with expansions from its current base in Lagos, to multiple cities in Nigeria, including Abuja, Port Harcourt, Ibadan and Ogun. The inter-state expansion will be further facilitated by the acquisition of its recent NIPOST license for cross-country courier and logistics services across the country.
Speaking on the development of the Gokada Super App, Nikhil Goel, CEO of Gokada, said, “The eCommerce and delivery market in Nigeria is growing at an exponential rate and will be worth over US$20 billion in the next few years. I experienced the same kind of growth in India when I was with Zomato. Much like in India and our counterparts in other emerging markets, Gokada is building a transport infrastructure from the bottom up, using well-trained riders, powered by technology, to connect businesses large and small with a consumer base in its millions. This launch is core to our objective of positioning Gokada at the centre of Nigeria’s e-commerce and delivery revolution”.
Will A ‘Super App’ Work In Nigeria?
Gokada’s expansion will see the creation of new jobs, with the addition of thousands of new G-pilots, the largest last-mile delivery fleet size in Lagos. As well as significantly expanding its last-mile delivery offering, Gokada will also reintroduce its popular ride-hailing service in cities where licenses are available, initially starting with Ogun and Ibadan.
As the company expands its service offering by providing a reliable and seamless same-day delivery service for thousands of businesses across Nigeria, the Gokada Super App is already available on Android and iOS.
Furthermore, the App has been developed so customers will have enhanced discovery of key services and products, including;
- access to thousands of pilots,
- creating create easy order management,
- use of API integration to create and cancel orders,
- estimate delivery charges, and status updates from their mobile device,
- route optimisation to reduce delivery costs.
Gokada currently works with brands like Eden, Krispy Kreme and Sooyah Bistro, and will continue to build out its technology and G-pilot infrastructure to support Nigeria’s growing business community.
In addition to the launch of the Gokada Super App and its multi-city expansion plans, Gokada is also strengthening its Senior Management team, with the recent appointment of Dika Oho as VP Product, who was previously Director of Developer Growth at Andela and will lead Gokada’s product development
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